10 INSTAGRAM REEL IDEAS FOR ARTISTS

Instagram introduced reels in 2019. As any social media application, Instagram also rolls in new features and updates every now and then. Using Instagram reels you can create, edit and share fun, entertaining, informative short videos. Initially users could upload reels up to15 second long. With the latest update you can share 60 second long reel.

Instagram Reels has a lot of features such as AR filter, text, large set of audio (Select from Instagram music library). You can also add original voice, voice over, collaborate with others and more. Instagram reels generate 67% more engagement than Instagram videos. A lot of people love watching and creating reels. It's fun, short and some of them are informative. You can show your creativity and get your point across in less than a minute. Once you post the reel you can share it on other platforms. You can also download it on to your camera roll. You can share your reel on Instagram story, feed, dm etc. to reach different set of audience on the platform.

As an artist you can make the best use of Instagram reels to gain followers and reach more people on the platform.

   10 REEL IDEAS FOR ARTISTS   

1. Tutorial. 

Show the entire process of making the artwork. Not literally, since maximum time limit is 60 seconds in case of reels. Either use time-lapse or edit it in a way showcasing the process of the artwork without missing any major steps. Instagram users who might be interested in learning will love these type of reels. 

2. Transition reels. 

Transition reels are quick, fun, short videos which are a hit on Instagram. Even people who do not follow you might get it on their feed while scrolling and give it a like because it's not time consuming to watch. It's just 10 sec clip. You will find a lot of such trends and audios always available for transition.

3. Flip through 

Every now and then you can show your sketches, flip through your art journal make a montage video. These type of reels shows your art journey to your followers and also gives an idea about your art style to non-followers. 

4. Memes. 

We all love memes. You can use Reels to post art related memes. You can take a recent trend and make art version. Eg. Instagram vs reality. You can even post non-art related memes every once in a while to start conversation with followers. 

5. Art/Artist relatable reels.

Like any other content creator or influencer on Instagram, artist too have their own issues to deal with. Make a light hearted fun reel about it. Eg. Expensive art supplies, having art block, unable to manage time and the list goes on.

6. Series 

You can start making art about a particular topic. For example, in case of paintings you can do landscape painting series, galaxy painting series, floral painting series etc. In case of sketch, you can draw characters from a particular comic or show etc. Make reels of these artwork in parts (part1, part 2 and more). This way your audience are curious about what's next in this series. 

Specifically in art,100 days painting challenge type of stuff that you can try. Don't do just that. Along with whatever you are doing try that.  

7. Trends 

Try your best to hop on any new trend that comes up. Add your take on it. Make art related to the latest trend. It could be about a movie, winter, Christmas, New Year, sports and more.

8. Art supplies 

Show the art supplies that you use for your artwork. If you buy a new art supply, make an unboxing video. Review it, compare it with your previous supply. Tell which one you prefer and why. Followers who are art enthusiasts would be interested in these type of informative reels.

9. Art tips

Throughout your journey as an artist you must have learnt a lot of lessons, small and big. Share some of those tips. Talk about the difficulties you faced, how did you overcome it? Some things you tried that worked out well and if not make mistakes I made kind of reel and more art related information. 

(8 and 9 are the type of reels that get saved/shared more as they are informative and people might want to refer again or share to others)

10. About yourself 

A lot of your followers would be interested in your story. How you started your art journey? What inspired you? What are your goals? Your likes dislikes, favorite art style and more. These could inspire and encourage emerging artists to start their own art journey. You can also share about other hobbies and interests you have like books, music, movies, travel, food, photography etc. You may come across your followers who might share those interests with you. 

Each of these will help increase your reach on Instagram. Don't make the mistake of sticking with only one kind reel. Always mix it up. Its okay if you can't post everyday but make make sure to post consistently. I will give you tips on how you can use these explicitly.

1. If your goal is to get people save your reels

You need to make Tutorial, Art tips, Art supplies type of reels.

2. If your goal is to get people share your reels

You need to make memes, art/artist relatable type of reels.

3. If your goal is to get more reach (likes and views)

You need to make transition reels, trendy reels

4. If your goal is to keep your audience engaged 

You need to make flip through reels, about yourself reels.

I hope you find these reel ideas helpful to grow on Instagram. Don't forget to keep up with the trends and have fun making reels.