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10 INSTAGRAM REEL IDEAS FOR ARTISTS

Instagram introduced reels in 2019. As any social media application, Instagram also rolls in new features and updates every now and then. U sing  Instagram reels y ou can create, edit and share fun, entertaining, informative short videos . Initially users could upload reels up to 15 second long. With the latest update you can share 60 second long reel. Instagram Reels has a lot of features such as AR filter, text, large set of audio (Select from Instagram music library). You can also add original voice, voice over, collaborate with others and more. Instagram reels generate 67% more engagement than Instagram videos.  A lot of people love watching and creating reels. It's fun, short and some of them are informative. You can show your creativity and get you point across in less than a minute. Once you post the reel, you can share it on other platforms. You can also download it on to your camera roll. You can share your reel on Instagram story, feed, dm etc. to reach different set of a

10 INSTAGRAM STORY IDEAS FOR ARTIST

 



To grow on any social media platform, artist or otherwise, you have to make the best use of all of it's features. In case of Instagram, there are Post, Reels, Story, Live, filters, boomerang and a lot more. Instagram has 1.44 billion active users. Over 500 million are daily active story users. Different set of users use different features. Some users view reels or stories more than post. Some may not use stories feature at all. Therefore, making use of all the features you end up reaching more people.

A lot of artists mostly used post and story to share artwork and art related stuff before reels feature was introduced in 2019. Reel was getting more engagement than others, as it was a new feature and they wanted a lot more people to use it. So eventually even artist started making reels, like quick transition reels or art tutorial kind. Algorithm changes every now and then. To stay in the game, adapt and make best use of all the features whenever possible in order to reach more diverse set of users. 


FEW THINGS TO KNOW ABOUT INSTAGRAM STORY.



1.  Instagram story allows you to post content that disappear after 24 hours. The content you can share are photo, video(up to 60 seconds), boomerang etc. 

2.  You can share your Instagram story on Facebook and other social  media platforms.





3.  You can save your Instagram story on your Phone camera roll. 

4.  Instagram stories has a lot of cool features like Filters, tag, GIFs, Boomerang, fun background effects, Shoutout, Polls, different Font, font effects and more. 



Filter



Shout-out


GIFs


5.  If you want a story to appear even after 24 hours, you can add your story into story highlight. It will appear below your profile and will be there until you remove it. Anyone who is allowed to view your story will also be able to view your highlight.

6.  Any time you post a story it is automatically saved in Story archive. You don't have to save it on to your phone, unless you want to. To do this, turn on save story to archive in story setting. Only you will be able to view this(unlike highlights).





7.  You can edit a video story, add cool effects, add text and tag user you want to. (You can learn to use these features and how to make stories on YouTube)

8.  You can share Photo or video from your story to the feed. This may help you reach different set user who don't view story.

9.  Number of stories allowed per day is 100. According to latest update you can upload video of up to 60 second on story.

10. If you have any query about stories or story settings, you can visit Instagram story help center page online.


HOW TO MAKE THE BEST USE OF INSTAGRAM STORIES AS AN ARTIST?



1. You can use stories to announce a new post/Reel that you have posted. Share your post on story, hide your artwork using a sticker or gif. 





2. Work In Progress story. Midway of making an artwork click a picture or make a boomerang giving a sneak peek of your next artwork.





3. Engage with your followers. Use features on story such as Ask me anything. Ask your followers for suggestions, what art to do next, get feedback about recent artwork. Use Poll feature. Post two artworks or art style and ask your followers which they like more A or B. Explore more of such features.









4. Feature other fellow artist on your story to show appreciation by sharing their artwork(Reel or post) on your story. 


5. Use story every now and then to post about non art related stuff to connect with your followers. Other interest or routine stuff like clicking pictures celebrating something, achieving milestones, something you made like food, DIY stuff, quotes, fashion etc. 







6. Make a Flip through video of few of your artworks in your story. Your new followers can get a gist of your art. People who have been following you from a long time can see your progress and look forward for more art in future.





7. If you are making a series of a particular artwork. Let's say Landscape painting series. Then use story to share it in parts. Eg., Landscape painting series PART 1. This will get people hooked up, guessing what's next in this series.

8. Share link to your other social media platform on story. Link to your YouTube channel, Pinterest etc. If you post an artwork and you have a tutorial video for that on YouTube, you can share that link on story.

9. Using too many stories per day can be off putting to some users. One or two stories per day is fine. In case of Q&A or suggestion kind of stories it's okay to post more. 

10. Use story for some fun activity or challenge. Like Tag your fellow artist ask them to share their favorite artwork of yours and ask them to keep the trend going with other fellow artist. 


I hope this blog helps you understand a bit more about Instagram stories and how to make the best use of it as an artist. 


(Images are screenshot from personal Instagram account. https://www.instagram.com/ )

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